Search Engine Optimization

What is search engine optimization?

Search engine optimization (SEO) is the process of affecting the ranking of a website or a web page in a search engine's "natural" or un-paid (e.g. organic) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. Search engine optimization may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. As an internet marketing strategy, Search engine optimization takes into account how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website for search engines may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Also important is promoting a site, and it's quality content, in order to increase the number of back-links, or inbound links.

What search engine optimization services does Red Maple Media provide?

Our experienced team of internet marketers provide our clients with both one-time and ongoing search engine optimization services. At a high level, we focus on raising the volume and quality of organic and paid traffic to your website or mobile application. As we develop your SEO strategy, we always consider your primary business objectives, which will often include increasing your online sales, your lead generation, growing your branded communities, and earning brand mentions. At the start of any project, we take a detailed baseline of your current traffic, so that the success of our internet marketing strategy can be measured and easily show you a return-on-investment. We always ensure you have suitable CTA's on your website or applications (i.e. "Call-to-actions"), so that the search engine optimization we provide for your company can drive measurable results to your company's growth. Below are the search engine optimization services we provide.

Search Engine Optimization Services

  • Creation of custom internet marketing review and quantative baseline
  • Management of search directory and engine indexing
  • Creation and execution of custom back-linking strategy
  • Customization and enhancement of Robots.txt code
  • Creation of intra-site cross linking strategy
  • Creation and execution of custom content strategy
  • Ongoing marketing support and strategy adaption
  • Creation of custom analytics dashboard focused on you company's business objectives
  • Creation of custom landing pages, with trackable user analytics

Learn More

Contact us to learn more about our search engine optimization and internet marketing services.