What is content creation?
Content creation is the creation of content, especially digital content, for self-expression, distribution, marketing and/or publication. Typical forms of content creation include maintaining and updating websites, blogging, photography, videography, online commentary, the maintenance of social media accounts, and editing and distribution of digital media.
Why is content creation increasingly important?
A public relations practitioner's top priority is to cultivate relationships between clients and target audiences. In the new age of digital media, this is typically done online. Therefore, it's important to develop a content strategy in order to illustrate the client in a credible, resourceful light. Some questions to consider while creating content are: What action do we want people to take? Are we selling, or creating a positive image?
What Content Creation services are provided by Red Maple Media?
Red Maple Media can create quality content as part of a content marketing strategy we develop for your business. Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behaviour that results in leads, sales or advocacy. Here is a list of deliverables we can create for your organization. We are also familiar with important internet marketing techniques that can "gate" your content to encourage various "CTA's" (i.e. Call To Action). For example, we have written ebooks that are given away for free, in exchange for an email address.
We can write and publish the following for you:
- Blog posts
- Guest blog posts
- Email newsletters
- PowerPoint presentations
- Standard videos
- Micro-videos (ie, Vine)
- Social media posts
- Live presentations
- White papers
We also can complete social media campaigns for your company. Social media is used by customers and prospects to communicate among themselves, and occasionally with companies. This communication can result in leads, sales or brand advocacy, but is often less structured and conversational, and can be reactive too, as social media is increasingly used as a customer support channel.
Contact us to learn how we can create content and related internet marketing strategies for your organization.